About

Hey, I'm Ieva Virse, I write this blog, I am a data analyst on the path to grow into architect and I help small businesses to find the right MarTech solutions.

I'm Ieva Virse, and I have launched the blog ievirze.eu in May 2025. It has been an idea I have wanted to bring into reality for several years now. IeVirze has been combined from my name and surname, only changing "s" to "z"; however, in my native tongue, Latvian, the word carries the meaning of movement, mental or physical, towards a finished action. It is the perfect summary of my life's philosophy.

Path to solutions architect

While I am a data analyst, I already have good foundations for a solutions architect role, and I do aspire to become one in the future. Currently, I am learning to become one by filling the knowledge gaps with formal and informal education, especially with hands-on practice with personal projects. Come along the journey, and we'll learn together.

This year's goal is learning AWS while formally learning to become a software engineer via a government-sponsored educational program, "Stars".

Entrepreneurship

I frequently avoid referring to myself as an entrepreneur - I haven't created any business yet. However, I recognise my ability to be part of the business scene.

Virsis Art - While it is not my business (my husband is the legal owner and representative), I do behind-the-scenes work in my spare time from my day job. We are aiming to make it slightly more formal soon.

MarTech solutions - currently on personal project level and just occasionally connecting with small business owners for marketing tech solutions consultation as a training field, the prospect is promising, as help is indeed appreciated.

Analyst by profession

Over the last nearly 4 years, my day job has been a data analyst, specifically focusing on the marketing and digital data space for e-commerce. My ability to quickly grasp new concepts has led me to a comparably fast growth in seniority while accumulating knowledge for topics like:

• A/B testing - planning, conducting and analysing
• Digital data tool (like Adobe Analytics, Google Analytics, Amplitude, Nilly and more) implementation, configuration and use
• The heavyweight - compliance with GDPR and e-privacy rules as per EU regulations
• Data visualisation and business insight creation
• Organic traffic improvements by utilising various SEO strategies, embracing the AI strategies and working with tools like Semrush, Siteimprove, Google Search Console, Bing Webmaster Tools, Screaming Frog and others
• Data analytics methodologies and data pipeline creation for cloud storage
• Using SQL and Python to ensure proper ETL pipeline creation and further data reporting using different tools like Looker Studio, Power BI, Qliksense and the good ol' Excel spreadsheets

If you are curious about my experience, please go to my LinkedIn profile

If you are interested in working with me, please write an email to ieva@ievirze.eu