For those familiar with Adobe Analytics (or its newer cousin, Customer Journey Analytics), you probably know that changing a years-old implementation is not for the faint of heart. Most peop...

When I first explored Amplitude, its intuitive approach contrasted with the Adobe Analytics I’ve used extensively. Curious to see how Amplitude performs in a real-world context, I partnered...

Have you ever transfered all of your current website assets to a new hosting provider? Well if you do - don't forget your .pot files like I did - it is no fun. Read more in the art...

A SME Two Trouble Tails agreed to improve their website by adding analytics tool Amplitude, but I added a few more tweaks to help improve SEO and accessibility. Here is the overview of how i...